Skip to main content

UHC Brand

The partnership with the UHC brand team solidifies the foundation of Abyss digital assets which unify our brand experience.

Latest updates

Note: Abyss supports both Enterprise Sans and UHC Sans. The default font is UHC Sans. To use Enterprise Sans, refer to our createTheme docs.

Enterprise Sans VF is our new Sans-serif font

06/01/2024
Like our brand, our typography blends smart and heart. It's also the visual representation of our voice — simple, human and refreshing. The rounded form of UHC Serif brings a friendliness and human element, signifying our heart. And the clean lines of Enterprise Sans demonstrate our smart simplicity. Together, our typefaces form a pair of dependable partners.
Read update on the UHC Brand Center
Aa
Aa
Aa
Aa
Moving to Enterprise Sans ensures enterprise-wide font consistency and simplifies our design system, while also providing significant font licensing cost savings. As we're no longer licensed to use UHC Sans, it's mandatory that all current and future work use Enterprise Sans. Do not continue to use UHC Sans.
UHC Serif Headline Semibold is used for headlines. Enterprise Sans VF is our primary typeface for sub-heads and body copy.
UHC Brand Typography
To ensure you're using our currently licensed fonts, upgrade your Abyss version to begin leveraging the new font or visit Brand Center for more information on font downloads and updates.

Updated color palette

06/01/2024
The overall color proportion of our brand is blue and white, with touches of supporting colors; Orange, Gold and Bright Blue. Not every application will have the same balance of color.
For color use and accessibility in digital products and experiences, the Abyss Design System documents all you need to know before building your product.
UHC Brand Colors
Abyss collaborates closely with UHC Brand Team to bring the latest updates for your product team’s need.

Brand assets

Your resource for guidelines, assets, templates and tools. It’s all here to help you engineer our brand digital experience.
UnitedHealthcare
The Abyss library outlines how our marks behave in digital environments.
We use color to help our users know exactly what they need to focus on.
Aa
Discover headings and text formatting for UHC branding in the Abyss library.
The Abyss brand icons library is here to help you achieve the best communication.
The illustrations guidelines are translated to deliver seamless digital integration.

Brand center team

Get involved with brand activities by logging in to the UHC Brand Center site. You can download brand assets, get latest updates and attend brand events. Contact brand Help Desk for more information.
Table of Contents